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Is Your Team Physically Ready
But Mentally Holding Back?
You’ve seen it happen.
Training sessions look sharp. The athletes have talent. The potential is obvious.
But when game day comes...
- They hesitate.
- They overthink.
- They crack under pressure.
The locker room energy dips after a few losses. Players blame. Leaders go quiet.
And despite all the effort, you feel like you're carrying the weight of the team alone.
That’s not a talent problem.
That’s a mental performance gap — and almost every team has it.
Because while physical conditioning is scheduled daily, mental training is rarely built into the system.
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We are here to help you. Our Performance Coach designed to maximize the potential of every athlete and strengthen leadership within your team.
Build a Culture Where Every Athlete Thinks, Trains, and Performs Like a Champion!
With over 10 years of studying and researching psychology and performance, and working with some of the top athletes and business leaders in the world, I’ve developed a proven system that drives real, lasting results.
With a background in Cognitive Behavioral Therapy and Neuroscience, I bridge science and experience to deliver a new kind of coaching, grounded in what actually works.
We work directly with coaches, athletes, and leadership to install the mental systems that build champions.
Whether you're building a top-tier academy, running a competitive team, or developing young talent — we provide the mental edge your program needs.
Your Team At The Highest Level
Mental performance systems
Thrive under
pressure
Culture Reinforcement
Sustainable high performance
How Our Coaching Works
Tailored Coaching
We assess your athletes’ mindset, focus, and resilience — and then deliver custom strategies that translate to better training, better execution, and better results.
High-Level Accountability
From locker room to the field, we install elite performance habits, focus routines, and accountability structures that elevate every player’s standard — and the team’s unity.
On-Field Application & Reinforcement
Mindset training only works when it shows up under pressure. We embed key tools into your training sessions, pre-game prep, and post-game reflection — so your athletes develop mental habits where it matters most: in real competition.
Culture Building
We work with coaches and staff to build a high-performance culture — where values are lived, not just spoken, and leadership is developed at every level.
Coach & Staff Integration
We don’t just work with athletes — we collaborate with coaches and staff to ensure the mental training aligns with your tactical, technical, and cultural goals.
Progress Tracking & Performance Feedback
We use simple tools and check-ins to measure mindset shifts, engagement, and culture development — so you can see what’s working, spot emerging leaders, and stay aligned with your long-term goals.
The Coach >
Bruno Pecly is a Brazilian and a proudly American citizen. He is married and a father to two daughters. A former basketball player and professional poker player, Bruno has dedicated over 18 years to studying psychology and performance.
Today, he shares his knowledge on a systemic basis to assist athletes and businesses in achieving their highest level of performance.
Qualifications >
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Postgraduate Degree in Neuroscience and Behavior
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Postgraduate Degree in Cognitive Behavioral Therapy
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MBA in Leadership, Team Management and Productivity
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BBA (Bachelor of Business Administration)
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Certificate in Sports Psychology from FC Barcelona
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Certified in Psychology by Futebol Interativo
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CSCS (Certified Strength and Conditioning Specialist)
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Certified Personal Trainer
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Specializations in Sports Nutrition
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Mental Performance Coach - Brian Cain
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Certified High-Performance Coach - Ben Newman
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Step-By-Step Process
How we operate to provide customized, results-driven solutions for your team or academy.
🟦 1. Performance Assessment
We start with a deep dive into your team’s current mental performance, culture, and leadership dynamics — identifying performance gaps, mindset blockers, and key development opportunities.
🟨 4. Reflection & Realignment
We evaluate progress using behavioral metrics, player and staff feedback, and in-game performance to see what’s working — and where we need to pivot.
🟪 2. Strategic Game Plan
Based on the assessment, we co-create a tailored performance roadmap that aligns with your competitive goals — with clear mental, behavioral, and cultural milestones.
🟥 5. Optimize & Scale
We reinforce what’s working, sharpen leadership habits, and develop systems your team can repeat — creating sustainable culture and performance gains across seasons.
🟩 3. Targeted Execution
We integrate high-performance coaching directly into your training environment with engaging sessions, game-day applications, and mental tools your athletes and coaches can use right away.
🔄 6. Continuous Growth Loop
Performance isn’t a one-time fix — it’s a system. We regularly reassess and re-energize your team’s mental game to keep them sharp, focused, and progressing.
During this strategic session, we will:
✔ Evaluate your team’s current mental and cultural state
✔ Identify key performance blockers and opportunities
✔ Map out a custom coaching plan to transform results
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What does the Mind Lab Performance coaching program involve?Our coaching program is built to elevate your team’s performance using a unique blend of neuroscience, cognitive behavioral therapy (CBT), and high-performance psychology. Bruno Pecly is a certified coach with an MBA in People Management and Performance, a degree in CBT and Business Administration, and years of experience developing elite teams. The program delivers tools that help your business achieve sustainable growth, resilient mindset, and top-tier execution.
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How is the program delivered?Most of our training is conducted online via live Zoom sessions, making it accessible and scalable for teams of all sizes. However, we also offer on-site workshops and immersive in-person experiences upon request.
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Who can benefit from this coaching program?Any entrepreneur, business owner, or leadership team looking to improve performance, culture, and results. Whether you’re a solopreneur building your foundation or a fast-growing team scaling operations, our system adapts to your structure and goals.
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Are the coaching services available online?Yes! We are a fully remote company, providing virtual coaching globally. If needed, we also deliver on-site sessions to maximize engagement and integration.
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What are the benefits for business owners and leadership teams?You’ll gain: Clarity on priorities and how to execute under pressure Systems for productivity, focus, and energy management Sales psychology tools to increase revenue without burnout Mental performance routines modeled after elite athletes Better communication, emotional intelligence, and team cohesion The result? Higher output, lower turnover, and a winning culture.
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What is the duration of the coaching sessions?Our sessions range from 30 to 60 minutes, depending on your needs and training phase. Each one is tailored for fast implementation and measurable results — no fluff.
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Is there a free consultation available?Absolutely! Your first strategy call is free. We’ll assess your challenges, goals, and growth potential, and show you exactly how we can help.
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What are the prices for the coaching plans?Pricing depends on: Your team size Session frequency (weekly, biweekly, monthly) Your current needs and available budget We provide a custom performance plan after your free assessment.
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What types of businesses do you work with?We serve a wide range of industries, including real estate, wellness, consulting, finance, tech, fitness, and more. Our focus is not on industry compliance, but on human behavior, mindset, sales performance, and cultural transformation. If you have people, a vision, and a goal, we’re ready to help.
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✅ Is there any kind of guarantee?Yes — we offer a Risk-Free Guarantee. Together, we’ll set clear, trackable goals. If we don’t hit those goals, we keep working with you at no cost until you do. That’s how confident we are in the system.
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What’s the next step?Book your Free Performance Assessment Call now. Bruno will personally review your case and create a custom roadmap to help you and your team perform at the highest level.
Partners
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