Helping Athletes & High Performers Unlock Their Full Potential
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I believe success starts in the mind. Whether you’re an athlete, a competitor, or a high achiever in any field, your mindset determines your performance. My mission is to help individuals like you develop mental toughness, sharpen focus, and build the confidence needed to dominate in your sport, business, and life.
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Who Am I?
I’m Bruno Pecly, a high-performance coach with a deep background in neuroscience, psychology, and mental training. Originally from Brazil, I moved to the U.S. over a decade ago, bringing with me a relentless drive to learn, grow, and help others do the same.
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As a former professional poker player and lifelong athlete, I’ve experienced firsthand the mental battles that come with competition. I know what it’s like to perform under pressure, to face setbacks, and to push through challenges. That’s why I’ve dedicated my career to helping others build the mental strength and strategic mindset required to win whether in the octagon, on the field, or in business.
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My Approach – More Than Just Mindset
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I have reated The Mind Lab Performance and The Dominante AThlete system, a practical, science-backed framework that helps business owners and athletes not only perform at their best but dominate. My approach goes beyond motivation, it’s about strategy, discipline, and execution.
🔹 Mental Toughness & Resilience – Learn how to control your emotions and handle high-pressure moments.
🔹 Focus & Execution – Train your mind to stay locked in on what matters, eliminating distractions.
🔹 Confidence & Self-Belief – Build unshakable trust in your abilities and step into every competition with certainty.
🔹 High-Level Accountability – Stay committed and take action toward your goals, every single day.
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Who I Work With
I coach a wide range of athletes and professionals, from elite fighters in the UFC, PFL, Bellator, and BKFC to business leaders, entrepreneurs, and competitors in various fields. No matter your sport or industry, mental performance is the key to success, and I’m here to help you master it.
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Are You Ready to Dominate?
This isn’t just about high performance, it’s about setting the standard, pushing past limits, and becoming the best version of yourself. If you’re ready to take your mental game to the next level, let’s connect.
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Our Culture
1. Client Success Is Our Obsession
Every decision we make, every hour we invest in improving our services, is driven by one mission: to make our clients successful. Their victory is our legacy.
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2. We Improve Relentlessly
Every day is an opportunity to level up. We aim to be better today than we were yesterday — always learning, always evolving.
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3. There Is No Tomorrow
We act with urgency and intention. We don’t trip over the past or fantasize about the future — we execute today, because today is all we control. We plant seeds now so we can harvest later.
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4. We Operate as One
We win together. We suffer together. We are unified by purpose, driven by trust, and relentless in execution. This is war — and no one is left behind.
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5. Adversity Fuels Us
Pressure doesn’t break us — it sharpens us. We welcome adversity because we know it builds the edge others avoid.
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6. We Attack — Always
There is no pause, no waiting. We stay on offense, pushing boundaries, setting the tempo, and refusing to be reactive.
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7. Duty Over Desire
We show up regardless of how we feel. Discipline leads, emotions follow. We honor our commitments — always.
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8. We Think Big
We play the game to dominate. Playing small is not in our DNA. Thinking big is our baseline — because anything less is betrayal.
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9. There’s No Shortcut to Greatness
The foundation is non-negotiable: hard work, discipline, and commitment. Without it, nothing lasts.
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10. Impossible Is a Decision
Limits only exist if you accept them. We choose to defy. We choose to push. We choose what’s possible.
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“Because you might as well be dead. Seriously, if you always put limits on what you can do — physical or anything else — it’ll spread over into the rest of your life. It’ll spread into your work, into your morality, into your entire being. There are no limits. There are plateaus, but you must not stay there, you must go beyond them. If it kills you, it kills you. A man must constantly exceed his level.”
— Bruce Lee
Our Core Beliefs
We understand the amount of work it takes to achieve greatness.
And we’re built for it.
That’s why we believe success starts with the right mindset, the right attitude, and the relentless pursuit of excellence.
Our foundation is built on the 3EIVC principles:
Extreme Intentionality
Every action must have purpose.
When we operate with intention focusing on what truly moves the needle we eliminate distractions, maximize our energy, and execute with clarity and precision.
We don’t waste motion. Everything we do is directed toward the mission.
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Extreme Volume
We know that massive goals require massive effort.
We don’t shy away from the grind; we embrace it.
We outwork the competition, we stay ready, and we do what others aren’t willing to do.
Success is not accidental it’s earned through volume, repetition, and consistent pressure over time.
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Extreme Consistency
Discipline beats motivation every single time.
Consistency is how we compound small wins into greatness.
We show up, stay focused, and execute with excellence day after day.
That’s how we go beyond.
That’s how we dominate.
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Embassadors
Meet our outstanding athlete ambassadors who have leveraged our system to excel and achieve their goals.
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Partners
Here are a few of our partners whom we have assisted and helped achieve success.
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